Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bloomberg's Digital Expansion Strategies

Multimedia Chief Eyes International Mobile Video News Network

By Published on .

NEW YORK (AdAge.com) -- Bloomberg's digital future will heavily involve distribution of original video news content to mobile-phone users around the world, according to Andrew Lack. The former president of NBC News was named CEO of Bloomberg's new Multimedia Group eight months ago. And ever since, industry watchers have been speculating on Bloomberg's digital expansion strategy. At last week's Advertising 2.0 event, Mr. Lack detailed some of his visions.

Advertising Age Embedded Player
Most Popular
In this article: