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Bogged Down in Marketing Success: Ocean Spray Wades Into New York

3 Minute Ad Age, Oct. 9, 2008

By Published on .

NEW YORK (AdAge.com) -- Ocean Spray's "Straight From the Bog" ad campaign featuring two country bumpkin cranberry farmers has boosted product sales by double digits, said Senior VP Kenneth Romanzi. Mr. Romanzi, as well as the two actors who play the hip-deep yokels, are in Manhattan this week for a PR stunt that includes the installation of a temporary cranberry bog in Rockefeller Plaza.

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