×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brands Beware: Baby Boomer Consumer Colossus Gathers More Steam

3 Minute Ad Age: July 8, 2008

By Published on .

NEW YORK (AdAge.com) -- The average U.S. head of household is now just shy of 50 years old, and that's a startling statistic with serious implications for big brands, says Peter Francese in a special Ad Age report. He's the founder of American Demographics magazine and a demographic trends analyst at Ogilvy & Mather. In other news in this 3 Minute Ad Age, a new Victoria's Secret marketing campaign targets college campuses. And Activision's "Guitar Hero" franchise is changing the way music is marketed.

Advertising Age Embedded Player
In this article:
Most Popular