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Brands Beware: Baby Boomer Consumer Colossus Gathers More Steam

3 Minute Ad Age: July 8, 2008

By Published on .

NEW YORK (AdAge.com) -- The average U.S. head of household is now just shy of 50 years old, and that's a startling statistic with serious implications for big brands, says Peter Francese in a special Ad Age report. He's the founder of American Demographics magazine and a demographic trends analyst at Ogilvy & Mather. In other news in this 3 Minute Ad Age, a new Victoria's Secret marketing campaign targets college campuses. And Activision's "Guitar Hero" franchise is changing the way music is marketed.

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