Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

The Breakdown: Passion's Play Doh Process

Published on .

Fallon CD Juan Cabral talks about his creative goals for the spot, while director Frank Budgen, art director Kevin McCarthy and animation director Darren Walsh all lend additional insights. We also get a look inside London's Denis Russo Animation Studio, the test animations, rehearsals in New York City, and learn how to escort a 30-foot pink bunny into Manhattan. To discuss this article, visit the Creativity Forums.
Most Popular
In this article: