Budweiser Ads Aim to Calm InBev Transition Fears

NEW YORK (AdAge.com) -- The $52 billion acquisition deal that will make Anheuser-Busch part of the Belgium-Brazilian company InBev has a lot of people wondering about their beer. What happens to iconic U.S. brands such as Budweiser once Anheuser-Busch is no longer a U.S. company? VP-Brand Management Keith Levy admits there are fears about change and that Budweiser's new advertising campaigns are being carefully tailored to address those concerns.