×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How Canoe's CAAS Will Change Cable TV Advertising

David Verklin Cranks It Up For His Latest Project

By Published on .

NEW YORK (AdAge.com) -- New-media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation conference, Mr. Verklin detailed how a new system called CAAS will dramatically change the industry.

Advertising Age Embedded Player
In this article:
Most Popular