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How Canoe's CAAS Will Change Cable TV Advertising

David Verklin Cranks It Up For His Latest Project

By Published on .

NEW YORK (AdAge.com) -- New-media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation conference, Mr. Verklin detailed how a new system called CAAS will dramatically change the industry.

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