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Captivate Elevator News Network Adds Blogs, Expands Digital Ad Strategy

3 Minute Ad Age: August 5, 2008

By Published on .

NEW YORK (AdAge.com) -- Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett's Captivate system, which reaches about 2.6 million riders daily, has launched seven blogs and is revamping its website to work in tandem with its elevator screens. The goal of the project is to make the elevator network capable of interacting with its viewers.
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