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Champagne Bash as PR Stunt for 'Entourage' Stars, Richard Branson

3 Minute Ad Age, Sept. 8, 2008

By Published on .

NEW YORK (AdAge.com) -- The stars of "Entourage" and Virgin America chief Richard Branson dueled with Champagne last week as they celebrated the co-marketing of a new flight route and a new season of shows. The hit HBO series and airline company co-hosted a splashy PR event in a private hanger at JFK airport. A Virgin plane was repainted as "Entourage Air" for a month of the new flight service from JFK to Las Vegas. The event also marked the first time that the season opener of a major TV series was premiered in-flight.
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