Chasing Consumers Into Planes, Hotels and Cruise Ships
3 Minute Ad Age, Nov. 17, 2008
NEW YORK (AdAge.com) -- In their quest for new captive audiences, out-of-home marketers are leaving no tray table unturned on planes, resorts or cruise ships. These venues, once largely ad free, are becoming the specialty of a growing number of marketing communications agencies like Brand Connections. Recently bought by private equity firm Veronis, Suhler Stevenson, the $40 million-a-year company is now expanding even further into the space.