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Chris Anderson's Recon-Drone Theory of Social-Site Advertising

3 Minute Ad Age: May 22, 2008

By Published on .

NEW YORK (AdAge.com) -- Moving beyond the Long Tail, "Wired" editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social-networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site that is about, of all things, reconnaissance drones. In other news in this 3 Minute Ad Age, digital editor Abbey Klaassen reports from Redmond about why Microsoft's new cash rewards program for MSN search-engine users isn't as simple as it sounds.

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