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CMO Council: Lawyers Alone Not Best Solution to Digital Attacks

Says CMOs Must Take Charge of Brand Integrity Strategies

By Published on .

NEW YORK (AdAge.com) -- A new CMO Council study reports that digital attacks are the greatest threat facing marketers today but that many still aren't doing enough about it. It says phishing attacks against financial services marketers increased by 51% alone in the last half of 2008. The Council also argues that granting legal departments exclusive jurisdiction over the problem is not an effective solution.

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