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The CMO Behind E-Trade's Talking-Baby Campaign

A Rance Crain Video Interview With Nicholas Utton

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NEW YORK ( -- One of the most memorable and talked-about commercials to ever appear in a Super Bowl was E-Trade's vomiting-baby spot aired during the 2008 game. Created by the Grey agency, it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade Chief Marketing Officer Nicholas Utton explains in this 10-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler.

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