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On Creativity: Alex Bogusky

Published on .

Welcome to On Creativity, our new online video series where we sit down with creative leaders to find out just what the hell they're thinking. Sort of like Inside The Actor's Studio, without the actors, the studio or James Lipton's beard.

In our inaugural series, Creativity editor Teressa Iezzi catches up with Alex Bogusky, chief creative officer at Crispin, Porter + Bogusky, who reflects on the differences between Miami and Boulder, CO, the pressurized environs of Cannes judging, CP+B's evolution and reputation, what the agency looks for in new and potential talent and the changing stakes for marketers and agencies in the new world order of media. Check back in the coming weeks as we roll out more episodes with Alex and get up close and personal—even step inside the creative cribs—of other innovators in the coming weeks.


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