Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

On Creativity: Bob Greenberg, Episode 4

Published on .

In his latest installment of On Creativity R/GA's chief creative officer Bob Greenberg explains how the checkbox integration practiced by traditional agencies is bound for failure and outlines the limitations interactive shops face when questing for the Big Idea. To discuss this article, visit the Creativity Forums.
Most Popular
In this article: