Welcome back to On Creativity
, our online video series where we sit down with creative leaders to find out just what the hell they're thinking. For our third series, Creativity
editor Teressa Iezzi sits down with executive creative director Gerry Graf in a very white-walled room at his TBWA/Chiat/Day, New York office. In this first of six episodes, Graf talks about what he found upon his 2004 arrival at TBWA, his first moves at the agency and his preferred style of creative management. Check back in the coming weeks for more episodes with Graf and other creative innovators.
To discuss this article, visit the Creativity Forums