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Crystallizing Saks: A Unique Holiday Window Strategy

3 Minute Ad Age, Dec. 2, 2008

By Published on .

NEW YORK (AdAge.com) -- Department store competition for eyeballs on New York's Christmas sidewalks is in full swing. This year, Saks Fifth Avenue is emphasizing high fashion in storefront displays of snowflakes and Santas. Partnering with Crystallized Swarovski Elements, the flagship store commissioned exclusive gowns from top designers, including Carolina Herrera, Oscar de la Renta and Michael Kors. Each piece took over 12 weeks to make and incorporates hand-embroidery and massive amounts of crystals.

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