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Diet Coke Makes Reuters/Times Square History

3 Minute Ad Age, December 16, 2008

By Published on .

NEW YORK (AdAge.com) -- Diet Coke scored a bit of Times Square history with the launch of its branded entertainment and cross-channel media extravaganza called "Style Series." The half-hour TV-like music and fashion variety show was the first to be shot in the Thomson Reuters studio and simulcast live in its entirety onto that company's huge video screens as well as onto the web. It's the first of several "Style Series" programs Diet Coke is producing throughout the coming year.

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