Digital Intervention at Point of Purchase: A Look at Two Systems

3 Minute Ad Age: Jan. 15, 2009

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NEW YORK (AdAge.com) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive jukebox and music merchandising services, as well as product demonstration and comparison systems. And both systems pump ad-supported entertainment content to consumers in retail venues.

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