Beyond Digital Piracy: More Bad News for Music Marketers

3 Minute Ad Age: March 11, 2009

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NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music-industry revenue streams. In his presentation to the recent Digital Music Forum East, NPD Group's senior analyst, Russ Crupnick, had nothing but grim news for music marketers. These are some excerpts of his remarks about NPD's latest national study findings.

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