Disclosure Not Enough to Solve Blogola Problem
BlogHer COO Says Paid Posts Should be Segregated
NEW YORK (AdAge.com) -- BlogHer, the online female community that logs 15 million unique visitors a month, holds its fifth-annual convention in Chicago this week. And one of the things attendees will be buzzing about in the corridors is the growing debate over blogola. In a pre-conference interview, BlogHer co-founder and Chief Operating Officer Elisa Camahort Page said a blogger's mere disclosure that she is accepting money, freebies or perks to include product mentions in a post is not enough to solve the problem.