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Draconian Cost Cuts Do Not Build a Stronger Future

Martin Sorrell's Global View of Marketer Pullbacks

By Published on .

NEW YORK (AdAge.com) -- Along with being the world's largest advertising holding company, WPP has built itself into the fourth-largest business research company, trailing only Thomson-Reuters, Bloomberg and Nielsen. One area of market data in which Chief Executive Martin Sorrell has taken a particular interest is that regarding cost cutting by large marketers around the globe. He warned the recent Ad-Tech conference in New York about the long-term results of today's draconian cuts in marketing-service budgets.
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