×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Draconian Cost Cuts Do Not Build a Stronger Future

Martin Sorrell's Global View of Marketer Pullbacks

By Published on .

NEW YORK (AdAge.com) -- Along with being the world's largest advertising holding company, WPP has built itself into the fourth-largest business research company, trailing only Thomson-Reuters, Bloomberg and Nielsen. One area of market data in which Chief Executive Martin Sorrell has taken a particular interest is that regarding cost cutting by large marketers around the globe. He warned the recent Ad-Tech conference in New York about the long-term results of today's draconian cuts in marketing-service budgets.
Advertising Age Embedded Player
In this article:
Most Popular