No Economic Slump for Social Media App Ads

3 Minute Ad Age, Nov. 13, 2008

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NEW YORK (AdAge.com) -- Although the general consensus is that internet advertising ad sales are likely to slump through next year, that may not be true for social media advertising. New York-based Buddy Media, which builds branded apps with Atmosphere BBDO for sites like Facebook and MySpace, says business is booming. Its client list includes Microsoft, Anheuser-Busch and FedEx and its CEO believes the brisk migration of marketers into social media will continue.

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