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Euro RSCG's Global Strategy Chief: The Recession's Silver Lining

3 Minute Ad Age: March 10, 2009

By Published on .

NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer, Andrew Benett, sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe.

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