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Fox's 'Fringe' Is a Mainstream Hit With Media Buyers

3 Minute Ad Age, Sept. 11, 2008

By Published on .

NEW YORK (AdAge.com) -- Fox's new "Fringe" is a mainstream hit with media buyers. The show, which debuted this week, is a grand serial epic in the tradition of "Lost." It combines large helpings of weird science and wild conspiracy theory with serious FBI work and sexy drama to create an action thriller. Ad Age television editor Brian Steinberg says media buyers are closely watching audience reaction because of Fox's special clutter-busting ad-sales strategy for the show.

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