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Fresh Voices on Mobile Marketing

3 Minute Ad Age: June 10, 2008

By Published on .

NEW YORK (AdAge.com) -- Should ALL marketers have a mobile marketing strategy? The question was a matter of debate at last week's New York Media Information Exchange Group breakfast panel. The event also spotlighted some of the industry's younger, more mobile-savvy voices. They asked if there even will BE a "mobile" category in the near future or if that activity will simply merged into overall consumer environment of digital connectivity.

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