Giant Human Colon Makes Times Square PR Debut

3 Minute Ad Age: March 3, 2009

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NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square, but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot-long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal-cancer-awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis.

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