Giants/Jets Stadium Naming Rights Estimate: $800 Million +

3 Minute Ad Age: July 21, 2008

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NEW YORK (AdAge.com) -- The naming-rights for the new Giants/Jets stadium that will open in New Jersey's Meadowlands complex in 2010 could cost some big marketer nearly $1 billion, according to Casey Wasserman. In an appearance at last week's Madison & Vine conference in Hollywood, the CEO of Wasserman Media Group, which has the contract to sell the rights, explained why the sponsorship deal will go for an all-time record price. Until now the highest price paid for stadium naming rights was a reported $400 million.

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