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Behind the Glass of In-Window Interactive Ads: Monster Media

3 Minute Ad Age: July 7, 2008

By Published on .

NEW YORK (AdAge.com) -- In a continuing look at interactive outdoor advertising, 3 Minute Ad Age goes behind the glass with Monster Media. The 4-year-old Orlando, Fla., company's computer-controlled, rear-projected animations and video displays are now among the country's largest and most physically engaging forms of street-level advertising. Monster also works closely with JCDecaux and CBS Outdoor on interactive airport signs that respond like huge video-game screens to pedestrians.

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