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Beyond GM's Bailout or Bankruptcy: The Chevy Volt

3 Minute Ad Age, Nov. 21, 2008

By Published on .

NEW YORK (AdAge.com) -- As General Motors caroms toward either bailout or bankruptcy, it continues working frantically on the product it views as the key to its ultimate resurrection: the Chevy Volt electric car. But the heavily promoted Volt is changing. The futuristic body styling of the original has given way to a more rounded and mundane look in the production version. And the price of the Volt is now estimated at about $48,000.

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