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Google and Clear Channel Execs Clash Over Metrics Issue

3 Minute Ad Age: July 9, 2008

By Published on .

NEW YORK (AdAge.com) -- Should Google submit the protocols of its new TV Ads system's audience-measurement functions to the Media Rating Council for accreditation? That seemingly mundane question sparked an intense exchange between Google TV Ads' product manager, Keval Desai, and Clear Channel's exec VP for global research, Tony Jarvis. See the video of their verbal clash at the recent Advertising Research Federation's Audience Measurement 3.0 conference.

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