HP CMO Strategy: 'Democratize Print Publishing'

3 Minute Ad Age: Feb. 24, 2009

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NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando, Fla. In a keynote that promoted several of HP's recently launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else.

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