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Hulu's a Big Splash, but Is It a Long-Term Business?

CEO Stresses Cheap Travel and Cardboard-Box Desk Accessories

By Published on .

NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago; it's exploded. According to Nielsen, it streams more online video than any other site except YouTube. Although it is viewed by many as the symbol of a bright future for traditional TV, some wonder about the long-term strength of its business model. That question was put to Hulu CEO Jason Kilar in an onstage interview at the 4A's Leadership Conference.

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