Use of Human-Sized Video Game Panel Ads Spreads

3 Minute Ad Age: May 9, 2008

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NEW YORK (AdAge.com) -- Those wall-to-wall crowds that now regularly jam the nation's airports have become a coveted captive audience for a new form of advertising: out of home interactive video. These are video installations on walls and floors that function like human-sized digital game boards that interact with passing people. In other news in this 3 Minute Ad Age, the marketing industry yearns for a unified standard of online video ads. And, the FTC intends to aggressively police mobile advertising for deceptive and unfair content offers.

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