IBM Website Takes U.S. Open Fans Courtside

3 Minute Ad Age: September 2, 2008

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NEW YORK (AdAge.com) -- The United States Tennis Association is drawing millions of fans to the U.S. Open this year who won't set foot in Arthur Ashe Stadium. Instead, they will log on to usopen.org, a website developed by IBM, post comments to the site's "Fanbook," and download a widget that sends real-time scores to their desktops. The website's interactive tools have given the USTA brand a global reach.
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