Innovative Social Marketing Site Reels in Online Mommies

3 Minute Ad Age: April 11, 2008

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NEW YORK (AdAge.com) -- Funded by Sprint and Unilever as a branded entertainment venture, InTheMotherhood.com is a social marketing website that shown it can attract tens of millions of American mommies. It's combining the concept of user-generated content with Hollywood production techniques to produce an ongoing series of programs that have logged more than 15 million video views. In other news in this 3 Minute Ad Age, Miller's troubled MGD brand has lost 42% of its business since 2001. And, 100 college presidents have petitioned the NCAA to end the policy that allows beer advertising in its game broadcasts.

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