Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Innovative Social Marketing Site Reels in Online Mommies

3 Minute Ad Age: April 11, 2008

By Published on .

NEW YORK (AdAge.com) -- Funded by Sprint and Unilever as a branded entertainment venture, InTheMotherhood.com is a social marketing website that shown it can attract tens of millions of American mommies. It's combining the concept of user-generated content with Hollywood production techniques to produce an ongoing series of programs that have logged more than 15 million video views. In other news in this 3 Minute Ad Age, Miller's troubled MGD brand has lost 42% of its business since 2001. And, 100 college presidents have petitioned the NCAA to end the policy that allows beer advertising in its game broadcasts.

Advertising Age Embedded Player
Most Popular
In this article: