Inside Benjamin Moore's iPhone App PR Coup

NEW YORK (AdAge.com) -- Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PR-ed its own app into a top hit with the media. Speaking at the recent Ad Age/Applicious "Apps for Brands" conference, Benjamin Moore's director of product development used his own success to underscore the importance of launching PR strategies in the new world of apps marketing.