Inside Outdoor Advertising: Interactive Billboards That Spark Global Events

3 Minute Ad Age: May 27, 2008

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NEW YORK (AdAge.com) -- In its latest project pioneering new marketing uses for huge ditial billboards, Thomson Reuters hooked its Times Square sign back to the web for a Mother's Day special. Consumers were urged to upload their photos and greetings for free. These were displayed on the Thomson Reuters sign for five seconds each on Mother's Day. Then, the advertiser sold photos of that Times Square moment back to the individual card creators for $69.00, generating a different kind of sign revenue stream.

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