NEW YORK (AdAge.com) -- There aren't many in the advertising industry
who have jobs like Doug Scott has. Executive director of Ogilvy
Entertainment, he's chief of a major content creation operation within a
larger advertising agency comnpany. There, he oversees large-scale video
projects of the sort that were previously the exclusive domain of movie
studios and TV networks. And his remarks at Ad Age's digital Marketing
Conference drew the audience's keen attention at the same time they
provided insights into the latest branded entertainment trends.