Insights of an Ad Agency Content Creation Chief

3 Minute Ad Age: March 25, 2008

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NEW YORK (AdAge.com) -- There aren't many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he's chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age's digital Marketing Conference drew the audience's keen attention at the same time they provided insights into the latest branded entertainment trends.

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