Interactive TV Data Gathering Stokes Privacy Debate

3 Minute Ad Age: Feb. 11, 2009

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NEW YORK (AdAge.com) -- There's a great deal of money at stake in the war over digital advertising and personal privacy. That contentious issue, which is heating up as TV moves ever closer toward being a fully interactive medium, was the subject of debate at the New York Advertising Club's recent meeting. Panel members included the CMO of Microsoft's interactive TV company Navic, AT&T's global CMO and JWT North America's CEO.

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