Ivanka Trump's Drawer-Stored Lunch Adventure

3 Minute Ad Age, Oct. 23, 2008

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NEW YORK (AdAge.com) -- While she gets high marks for focus and business demeanor, there seems a disconnect between the brand and endorser Ivanka Trump in this case. Ms. Trump is representing a new Healthy Choice line of plastic-encased lunch substances that can be stored in a desk drawer. But does it ring true with most consumers that the heiress to one of Manhattan's larger family fortunes might actually consume such fare? Nevertheless, in this interview she says she does identify with the lunch plight of harried officer workers.

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