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Keith Reinhard: Remaking Brand America's Tattered Image Abroad

3 Minute Ad Age: August 6, 2008

By Published on .

NEW YORK (AdAge.com) -- Stoked by international discontent with the war in Iraq, Brand America's international image is at its lowest ebb in recent memory, according to Keith Reinhard. The chairman emeritus of DDB Worldwide and one of the century's most influential ad men, Mr. Reinhard is also the president of Business for Diplomatic Action, an organization working to change global perceptions about the U.S. This frank discussion comes as the BDA finishes up a month of meetings with business leaders and PR authorities in Washington, New York and Los Angeles.
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