The New 'Keywords' of Social Media Ads: Clever Questions

3 Minute Ad Age: June 3, 2008

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NEW YORK (AdAge.com) -- Clever and engaging questions are becoming for social-media advertising what keywords are for search ads, Seth Goldstein said at yesterday's Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social-site marketing. In other news in this 3 Minute Ad Age, the Nevada sex-marketing business gets more aggressive with its billboards and punch-card coupons.

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