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Kodak CMO's Market View: 'From Tension to Terror'

3 Minute Ad Age: Jan. 8, 2009

By Published on .

NEW YORK (AdAge.com) -- Eastman Kodak CMO Jeffrey Hayzlett makes no bones about his downbeat view of current market conditions. In remarks to an audience of marketers at a marketing awards event, he characterized the situation as one that was moving from "tension to terror." Mr. Hayzlett spoke of his company's strategy changes and also cautioned the audience about the potential pitfalls of a company or its employees becoming involved in social media.
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