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Kraft Foods CMO: Recession Marketing Tips

3 Minute Ad Age, August 20, 2008

By Published on .

NEW YORK (AdAge.com) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, said Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies.
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