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Largest Times Square Sign Ever Goes Live

3 Minute Ad Age, Nov. 24, 2008

By Published on .

NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night, wrapping around all three sides of One Times Square, the site of the New Year's Eve ball drop. And that soaring display once again establishes Walgreens as a central landmark in America's most heavily trafficked outdoor advertising venue. The drugstore giant has returned to the building after a 28-year hiatus. Its sign also guarantees the brand heavy exposure to more than 1 billion TV viewers each New Year's Eve.

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