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Latest in Green Marketing: Clothes-Closet Advertising

3 Minute Ad Age, Nov. 4, 2008

By Published on .

NEW YORK (AdAge.com) -- One of the tentacles of the rapidly expanding green-marketing movement is turning consumers' clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers' commercial messages into consumers' bedrooms and other dressing areas.

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