Latest in Green Marketing: Clothes-Closet Advertising

3 Minute Ad Age, Nov. 4, 2008

By Published on .

NEW YORK (AdAge.com) -- One of the tentacles of the rapidly expanding green-marketing movement is turning consumers' clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers' commercial messages into consumers' bedrooms and other dressing areas.

Advertising Age Embedded Player
In this article:
Most Popular