Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Latest In-store Interactive Marketing Trends

3 Minute Ad Age: Jan. 14, 2009

By Published on .

NEW YORK (AdAge.com) -- Although it is broadly embraces all forms of retail marketing, this year's National Retail Federation Convention is literally a carnival of in-store interactivity. Ad Age reporter Natalie Zmuda visits the show's Customer Experience Concept Store to check out the latest technology for electronically engaging with consumers as they make their critical point-of-purchase decisions.

Advertising Age Embedded Player
Most Popular
In this article: