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Latest In-store Interactive Marketing Trends

3 Minute Ad Age: Jan. 14, 2009

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NEW YORK (AdAge.com) -- Although it is broadly embraces all forms of retail marketing, this year's National Retail Federation Convention is literally a carnival of in-store interactivity. Ad Age reporter Natalie Zmuda visits the show's Customer Experience Concept Store to check out the latest technology for electronically engaging with consumers as they make their critical point-of-purchase decisions.

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