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Liberty Mutual Gets Into the Short Film Business

3 Minute Ad Age: April 8, 2008

By Published on .

NEW YORK (AdAge.com) -- Liberty Mutual's recent "Responsibility: What's Your Policy" TV ad campaign celebrating random acts of kindness was a hit with the public and has put the insurance giant in the short-film business. It has launched a branded entertainment website that offers a constant stream of the same kind of feel-good mini dramas. In other news, and in an unlikely pairing, McDonald's has joined with MySpace TV bought to sponsor an online high-fashion video show. And Absolut vodka has issued a public apology for a controversial ad that made some critics remember the Alamo.

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