Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Liberty Mutual Gets Into the Short Film Business

3 Minute Ad Age: April 8, 2008

By Published on .

NEW YORK (AdAge.com) -- Liberty Mutual's recent "Responsibility: What's Your Policy" TV ad campaign celebrating random acts of kindness was a hit with the public and has put the insurance giant in the short-film business. It has launched a branded entertainment website that offers a constant stream of the same kind of feel-good mini dramas. In other news, and in an unlikely pairing, McDonald's has joined with MySpace TV bought to sponsor an online high-fashion video show. And Absolut vodka has issued a public apology for a controversial ad that made some critics remember the Alamo.

Advertising Age Embedded Player
Most Popular
In this article: