Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Magic Johnson on Marketing and Sports Scandals

3 Minute Ad Age: August 14, 2008

By Published on .

NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widespread real-estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world.
Advertising Age Embedded Player
Most Popular
In this article: