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Magic Johnson on Marketing and Sports Scandals

3 Minute Ad Age: August 14, 2008

By Published on .

NEW YORK (AdAge.com) -- Former basketball superstar Magic Johnson is a big player in the marketing world. His company holdings include AMC movie theaters, more than 100 Starbucks, 31 Burger Kings, a string of health clubs, a percentage of the Los Angeles Lakers and widespread real-estate interests. At the recent Madison & Vine conference, he spoke of his evolution as a brand, as well as the scandals that have recently wracked the sports world.
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