Marketers Swamp Trademark Office With 'Green' Filings

3 Minute Ad Age: April 24, 2008

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NEW YORK (AdAge.com) -- In a frenzy of activity at the Trademark Office over the last year, a stampede of marketers have registered a record number of new "green" brand names. According to a study of the latest filing trends by the law firm Dechert, more than 1,200 filings have included the term "green." Thousands of others have included "eco" or "clean." In other news in this 3 Minute Ad Age, actress and singer Ashley Tisdale is recording exclusive songs for Degree Girl deodorant. And Time Warner plans to greatly expand the amount of African-American video content it publishes.

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